Stuart Sweet
Portfolio Samples
I’m very proud of the work that I’ve done, and it was hard to choose just a few items to highlight. I hope you’ll take a look at the work I’ve done over the last 12 years as a whole. My efforts yielded over $20 million in direct and indirect lift, with a return on investment over 800%.
Please click or tap the thumbnails below to see my efforts, or press the buttons to get an overview of the work I’ve done.
Many other samples are available upon request.
Direct Sales Information
Signal Connect
This informational web site serves as the introduction and landing location for all advertising efforts for this company. I wrote all the content, created all graphics, and fully designed and architected this site.
Content Marketing
The Solid Signal Blog
This content-driven site offers tutorial and off-topic content that brings in organic traffic that otherwise wouldn’t have been captured through paid search. It is the most successful content site of its kind with over 2.4 million views annually. I was responsible for 87% of the content as well as 100% of design, architecture and management.
Tutorial Content
Technical Writing and Diagramming
This white paper is recognized as the most complete and comprehensive resource for DIRECTV satellite television installation. It is used by DIRECTV’s own technicians instead of DIRECTV’s own training materials, and has been downloaded over 300,000 times.
I created every single diagram, wrote every single word, and laid out every single page.
Sales Driver
Over the last five years, I have written thousands of tutorials designed to drive direct sales. Using established SEO techniques, I’ve created compelling and entertaining content with high Google rankings. This has led to consistent sales growth over time and established the company as a subject matter expert.
Quick and Easy Tutorial
Over a dozen of my articles have become Google featured answers, with many more being used to train its AI for instant answers. Tutorials like these build a company’s reputation and drive secondary sales by helping customers feel comfortable.
Off-Topic Content
Personal Stories
Using my own personal history has helped put a positive face on an otherwise anonymous e-commerce operation, and has driven traffic that would not have otherwise been drawn to my efforts. Once on the site, readers are shown targeted advertisements.
Topic-adjacent tutorials
Tutorial content that customers find generally interesting ensures that they come back every day to read a blog, rather than searching once and leaving the site forever. These articles are frequently found linked on social media, driving huge surges in traffic.
Video Content
Reviews
Video reviews are the #1 driver of small item sales. This tutorial established the company as the top seller of this item in the country.
Tutorials
Simple tutorial videos reach a completely different market from written tutorials, and act as sales drivers and satisfaction builders. This video was created after I personally deleted something I shouldn’t have.
Sizzle Reels
I use commercially available templates as well as original video production to create effective and eye-catching reels for convention and presentation use. This video was used to great effect at several trade shows where it helped drive traffic to the company’s booth.
Print Content
Postcards and Flyers
I have been working with print production for over 20 years. I’m known for creating dynamic, effective materials that look great on paper. I’m an expert in the technical aspects of design that really make a difference when a piece is printed.
Trifold Brochures and other collateral
Creating printed material with folds or other special features poses specific challenges. Most designers rely on the print vendor to fix their mistakes, often at extra cost. I not only create content that gets results, I use my expertise to ensure that every piece folds and assembles precisely.